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 Your lobby's visual display is one very important aspect of her first impression. Before you ever have a chance to speak with her, she's already decided that she won't come back just by looking at the shabby and tattered black lettering on the wall.
Or maybe she saw the beautiful look of etched glass with your name and credentials. Maybe she found the colors that you chose to identify your storefront, inviting.
Take a good look at YOUR lobby lettering. While it's only one aspect of an effective sign system, it's an important part of your image that will make a lasting impression on your busy clients and customers. Be sure that your customers are getting the impression that you would like them to get.
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